Cookie Policy



Last Updated: November 1, 2018

We are Dplay Entertainment Limited (“Dplay”), registered in England and Wales with company number 09615785 whose registered office is at Chiswick Park Building 2, 566 Chiswick High Road, London, W4 5YB, United Kingdom.

We operate the Discovery Kids (“DKids”) website and mobile app (the “Services“). Our Privacy Policy explains how we collect and use information from and about you when you visit our website or app, create an account with us, or otherwise interact with us. This policy explains more about how we and our service providers use cookies and similar technologies and your choices concerning them. By continuing to use the Services, you are agreeing to the use of cookies and other tracking technologies that you do not disable.


Like many companies, we use cookies and other tracking technologies to ensure you get the best from our Services. Below are some examples of the types of tracking technologies that may be used, depending on how you access and interact with the Services.


“Cookies” are small text files from a website that are stored on your computer, mobile phone or other device. Cookies generally contain information that is associated with your web browser, information such as website preferences, login information, or a user ID. This information enables online services to recognize you as you interact with or revisit the Services.

Other tracking technologies

Like other online services and mobile applications, we use both cookies and other technologies such as web beacons/GIFs, pixels, page tags, embedded scripts and other tracking technologies. These technologies consist of small transparent image files or other web programming code that record how you interact with the Services. They are often used in conjunction with web browser cookies or other identifiers associated with your device. Below is a more detailed description of some these other types of tracking technologies we use on the Services:

  • Pixels are small images on a web page or in an email. Pixels collect information about your browser or device and can set cookies.
  • Local storage allows data to be stored locally on your browser or device and includes HTML5 local storage and browser cache.
  • SDKs are blocks of code provided by our partners that may be installed in our mobile applications. SDKs help us understand how you interact with our mobile applications and collect certain information about the device and network you use to access the application. SDKs may collect identifiers associated with your device or our apps.


We and our service providers may use cookies and tracking technologies when you interact with the Services for a variety of reasons, as described in detail below.

Strictly Necessary We use cookies and other tracking technologies for system administration, to monitor traffic and prevent fraudulent activity, to improve the security of the Services and to provide the basic functionality of the Services such as creating and logging into your account and utilizing essential features of the Services.

Analytics and Performance

We use cookies and other tracking technologies to tell us whether you have visited the Services before and to make the Services easier to use, including remembering your preferences and settings.

We use cookies and other tracking technologies to assess the performance of the Services, to count visitors to the Services, and to monitor how users navigate and use the Services, in order to improve the performance of, and content offered through, the Services.

Customization We may use cookies and other tracking technologies to deliver customized content and “first-party” marketing (marketing from DKids) based on how you interact with our Services.


The table below details the types of cookies used on the DKids website:

Cookie name(s) Provider Purpose of cookie(s)






These cookies monitor site traffic and allow the web server to recognise you as a returning visitor.
__ga, __gid, collect Google Analytics These cookies are set on behalf of our website by Google Analytics to help us analyse use of our website by enabling collection of standard internet log information, device information and visitor behaviour, such as new visitor number and interactions and paths through our website, to help us understand how people use our website, how our website is performing and to allow us to make it as easy to use and useful as possible.
__gat Google Analytics This cookie is used to throttle the request rate, meaning to limit the number of requests made to
r/collect Google Doubleclick This is a marketing cookie used to track visitors across websites to provide messages from us that are relevant and engaging for the user.

Our service providers also provide tracking technologies within our mobile app on our behalf, such as:

Provider Purpose of tracking technology
Think Analytics This third party provides the recommendations engine for the mobile app. The trackers used by this provider ensure that the app experience is optimized for the user.
Facebook This third party provides single sign-on social login services for the DKids mobile app.
New Relic



Crashlytics (Google)

We use analytics software to help analyse use of the DKids mobile app. These providers enable us to collect app usage data, information which is important to help us understand how people use the DKids app, how the app is performing and to make it as easy to use and useful as possible.
Clevertap This third party provides analytics and user engagement services for the DKids mobile app. The user information collected by this provider allows us to measure user engagement with the app and provide content and “first-party” marketing (marketing from DKids) to users of greatest relevance to them.


You can control how cookies are set on your device by using your browser settings and, in some cases, the settings on your mobile device.

Browser settings

You can authorise, refuse or disable website cookies by changing your browser settings. If you disable a cookie already installed on your device or browser, it will not be active any more, but it will not disappear from your device or browser until the end of its lifespan. Please note that blocking all cookies can render some of the Services unavailable to you or have a negative effect on the performance, efficiency or customisation of the Services.

Each browser is configured differently. You should follow the instructions given by the publisher of your browser. If you use different devices, make sure you configure the settings of the corresponding browser according to your preferences.

Social media log-in

The privacy policies of social networks should allow you to exercise your choices regarding cookies, typically by configuring your user account settings on each such network.

Mobile device settings

Your mobile device may provide settings that allow you to express the choice not to have information about your use of mobile ads used for interest-based advertising purposes. On your iOS device, this is called “Limit Ad Tracking,” and on your Android device, it is called “Opt out of Ads Personalization” or “Opt out of interest-based ads.”

To find out more about cookies

You can obtain more information on how to see what cookies have been set and how to manage them by visiting and


If you have any queries relating to this Cookies & Tracking Technologies Policy please contact our Data Protection Officer at

We may change and update our list of cookies (or similar technologies) from time to time. If you continue to use our Services and do not disable such cookies (or similar technologies) after we have published these changes, you will be agreeing to be bound by those changes.